Creative Nonfiction is the defining literary magazine of the genre, and came to us for an all-encompassing brand refresh that included a new logo, a redesign of their beloved magazine, and a completely rebuilt website. We redesigned the magazine from the ground up, working with their longtime printer to maximize cost-effectiveness while putting out a magazine that felt like a special keepsake with each issue. We designed over a dozen layout types that could be used and modified with each publication, including new sizing, color, typography and artwork guidelines.
